A Shopify Plus and DTC ecommerce agency with our US HQ in SoHo, Manhattan. Fashion, beauty, home, wellness, B2B. Eastern Time coverage, same-day response Mon-Fri 9-6 ET, in-person across the five boroughs.
Digital Heroes' US headquarters is in SoHo, Manhattan — New York is one of our two staffed HQs (the other is Delhi). For NYC-based DTC, beauty, fashion, home, wellness, and B2B brands that means a Shopify Plus partner who is genuinely local: kickoffs, design reviews, and launch-week working sessions happen in person at our SoHo office or at your location across the five boroughs, with no travel surcharge because we are already here. Day-to-day delivery runs on Eastern Time, same-day response Monday through Friday 9 AM to 6 PM ET.
The NYC DTC landscape skews toward five dominant categories, each with operational patterns distinct from other US metros. Most New York work we ship is a Shopify Plus migration off Magento or BigCommerce; we work across Shopify Admin API integrations, B2B configurations, and headless storefronts depending on which category fits.
New York City is the US fashion capital. SoHo, the Garment District, and Brooklyn host hundreds of DTC and hybrid-wholesale brands running drop calendars, seasonal collections, and showroom-plus-direct operations. We ship the fashion ecommerce build for New York brands for this segment: drop calendar engine, waitlist mechanics, exchange-first returns, wholesale showroom integration.
New York beauty startups (Flatiron, TriBeCa, Williamsburg) and established premium labels both operate the same Shopify Plus stack. Prestige positioning, retail partnerships with Sephora and Ulta, DTC subscription-forward operations.
Brooklyn-based home goods, Manhattan interior brands, furniture DTC. Multi-SKU catalog management (often 2,000 to 20,000 SKUs), white-glove delivery integration, and the furniture ecommerce build for New York brands for larger pieces.
Supplement brands, fitness equipment, wellness subscription services headquartered in NYC. Subscription-heavy models on Recharge or Skio, FDA compliance for supplements, and recurring-customer retention via the patterns in our Shopify subscription app comparison.
NYC-based B2B brands serving manufacturing, financial services, and enterprise tech. Shopify Plus B2B features, dealer portals, net-30 workflow, custom approval flows for enterprise buyers — see our Shopify B2B development for New York brands.
Because our US HQ is in SoHo, in-person sessions with New York brands are native, not a travel expense — kickoff, mid-project review, launch planning, and post-launch retrospective happen at our Manhattan office or at your location across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. Day-to-day delivery still runs remote with async Slack and weekly video standups, which most NYC clients tell us is faster than the local agencies they have used because we are not losing days to standing meetings.
Timezone coverage is Eastern Time first. The SoHo office operates Monday through Friday 9 AM to 6 PM ET with same-day response commitments during those hours. Emergency support (production issues, launch incidents, checkout failures) runs 24/7 across our Delhi and Sydney offices; an after-hours message gets picked up within 1-2 hours regardless of NYC local time. That is how we deliver enterprise-tier coverage without the bloat of a large in-person team.
For NYC retainer clients we add monthly in-person working sessions at no extra cost — we are a subway ride away, not a flight. For East Coast brands outside the metro (Boston, Philadelphia, DC), quarterly in-person is an option with mutual travel arrangement. Reach the New York team directly at +1 (646) 847 1584 or book a 30-minute NYC call.
Every New York engagement — new build, replatform, brand-plus-build, or retainer — runs the same five phases. Phase one and the launch week are in person at our SoHo office; the build runs remote on a weekly NYC-time cadence.
In-person kickoff at the Manhattan office. Brief, KPIs, brand voice, NYC market positioning, stack + catalog audit.
Wireframes, visual system, PDP + PLP + checkout comps, prototype. Weekly NYC-time review calls.
Liquid + JS, Shopify Plus config, Klaviyo flows, app integrations, Core Web Vitals pass. Weekly Loom + standup.
In-person launch-week sessions at the Manhattan office. QA matrix, staging sign-off, DNS cutover, monitoring.
A/B tests, cohort analysis, AOV lifts, monthly revenue review. Quarterly in-person at the SoHo office for retainers.
We scope New York engagements into four shapes before any contract — Shopify Plus new build, replatform, combined brand-plus-build, and ongoing NYC retainer — so the brand picks the shape that matches its stage. A scoped, fixed-price quote follows the discovery call within 48 hours; price moves only if scope does.
Shopify Plus new build runs 12-16 weeks kickoff to launch for NYC brands at $2M to $30M annual revenue. Discovery, design, development, Klaviyo integration, Shopify Plus configuration, and launch support. Best for New York brands launching a new line or refreshing a dated storefront.
Replatform to Shopify Plus runs 14-18 weeks for brands at $5M to $30M revenue. Moves the brand off Magento, BigCommerce, WooCommerce, or a custom platform with preserved URL redirects, customer-data migration, subscription continuity, and wholesale-account migration — see our Shopify migration for New York brands.
Combined brand identity plus Shopify Plus build runs 14-20 weeks for new NYC launches starting fresh or repositioning. Brand discovery, logo system, color and type system, brand guidelines, then the Plus build against the new brand foundation — our brand identity work for New York brands feeds straight into engineering.
NYC retainer partnership is an ongoing monthly engagement for mature brands above $5M revenue needing dedicated engineering capacity for new features, optimization, and roadmap project work, with monthly in-person sessions at the SoHo office.
Real reviews from real clients on a third-party platform we do not control. Verified credentials: Shopify Premier Partner, Upwork Top Rated Plus, DUNS 650878346, UN Global Marketplace Tier 1.
the kind of operator we work with in New York
Most operators we work with in New York are fashion and beauty DTC founders ($50K-$300K MRR) replatforming off Magento or BigCommerce to Shopify Plus, Manhattan home-and-lifestyle brands managing 2K-20K SKUs, or Wall-Street-adjacent B2B teams adding net-30 buyer flows. Not a testimonial — a description of who typically books a call from this page.
"New York is our US home. A SoHo office, an Eastern-Time team, and nine years of shipping for the fashion, beauty, and B2B brands this city runs on."
The questions NYC operators ask most before booking: whether we are really in New York, how the ET overlap works, what scope fits their stage, who we work with, whether we meet in person, and how fast we turn a scoped quote.
Yes. Our US headquarters is in SoHo, Manhattan — New York is one of Digital Heroes' two staffed HQs, alongside Delhi. We host kickoffs, design reviews, and launch-week sessions at the SoHo office or at your location across the five boroughs, and day-to-day delivery runs on Eastern Time with same-day response 9 AM to 6 PM ET. We are remote-first globally, but New York is genuinely home.
The SoHo team runs Eastern Time, Monday through Friday 9 AM to 6 PM ET, with same-day Slack response inside those hours. Production emergencies (checkout failures, launch incidents) are covered 24/7 by our Delhi and Sydney offices, so an after-hours message from a New York founder gets picked up within 1-2 hours regardless of the clock.
Four shapes. A New York Shopify Plus new build runs 12-16 weeks Discover-Design-Build-Launch-Optimize. A replatform off Magento, BigCommerce, or WooCommerce runs 14-18 weeks. A combined brand-plus-build runs 14-20 weeks. A New York retainer covers monthly senior engineering capacity. We scope the shape and return a fixed-price quote within 48 hours of the discovery call — no published price tiers because scope drives cost.
Our typical New York fit is operator-led DTC, B2B, and SaaS brands above $50K monthly revenue with a real growth roadmap and a named operator we can talk to weekly — fashion and beauty brands in SoHo and Brooklyn, Manhattan home-and-lifestyle labels, subscription wellness, and Wall-Street-adjacent B2B. We work across Shopify Plus, custom web platforms, mobile apps, and brand identity. We are wrong for pre-revenue concepts that have not validated product-market fit, and we will say so on the discovery call.
Yes, easily — the SoHo office means New York in-person sessions cost you nothing extra. Builds include an in-person kickoff and launch-week working sessions; retainers add monthly in-person sessions at the office or your location across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. We are a subway ride away, not a flight, so there is no travel line item on a New York quote.
A 30-minute discovery call books typically within a week of first contact — often in person at the SoHo office for New York founders. A written scope plus fixed-price quote returns within 48 hours of that call. For Shopify Plus replatforms we layer a 5 to 7 business-day technical-discovery phase before the quote becomes binding, because the migration data model and integration surface drive timeline more than visible design does.
Same-day response Mon-Fri 9-6 ET. In person at our SoHo office or your New York location. Scoped quote within 48 hours.
No sales pitch · we'll tell you honestly if NYC isn't the right fit · scoped quote inside 48 hours
We build for the operator-led brands that define New York's commerce — names like Ghia, Hawthorne, Maude and Faherty Brand — founder-run businesses that outgrew their templates and needed real engineering.
Independent New York businesses cited as market context — not Digital Heroes clients.
New York is one of our two staffed HQs, so we work with New York brands on the ground — in-person kickoffs when it helps. Coverage spans Manhattan, Brooklyn, Queens, Long Island City, Williamsburg, DUMBO, Tribeca and SoHo, across zip codes 10001, 10010, 10013, 10019, 11201, 11215, 11217, 11222, 11249, 10009.
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