Custom web development, measured in milliseconds.

Every decision above is defensible. Every one has at least one alternative we rejected for a named reason. That's the conversation you get on day one.

We'll argue against our own pick if your situation warrants it. The call happens on the Discover week, not in the contract.

The rule: buy the infrastructure. Build the thing only you can build.

import { auth } from '@/lib/auth';
import { db } from '@/lib/db';
import { notFound } from 'next/navigation';
import { DashboardView } from './_components/dashboard-view';

export default async function DashboardPage() {
  // Runs on the server. Never ships to the client.
  const session = await auth();
  if (!session) return notFound();

  const user = await db.query.users.findFirst({
    where: (u, { eq }) => eq(u.id, session.userId),
    with: { accounts: true },
  });

  if (!user) return notFound();

  return <DashboardView user={user} />;
}

17 lines. Authenticated. Type-safe database query via Drizzle. Graceful not-found. Zero client JavaScript for the data fetch. Zero loading spinner because Server Components don't need one. This is the baseline — not a highlight reel.

1. 1.

   Micro-frontends on a single product.

   You have 20 engineers and one product. Module Federation adds weeks of infrastructure for a decoupling benefit you won't feel until you hit 200. Build a monorepo with clean module boundaries; we'll tell you when micro-frontends start paying.

2. 2.

   GraphQL when REST or tRPC would do.

   GraphQL pays for itself when the client and server teams are separate and data needs differ wildly across consumers. If it's one frontend hitting one backend, tRPC ships end-to-end types with a tenth of the ceremony. We'll stand up GraphQL if it's genuinely warranted; we'll tell you when it's not.

3. 3.

   Custom CMS for a 20-page marketing site.

   Sanity, Contentful, and Payload solve the problem in a week. A custom admin panel solves the same problem in three months and then requires ongoing engineering to keep alive. If your content team is two people, buy the CMS.

4. 4.

   NoSQL without a reason.

   MongoDB is not a default. Postgres handles 99% of web-app workloads, gives you SQL, transactions, real joins, row-level security, and a hiring pool twenty times deeper. Pick NoSQL when the access pattern genuinely demands it — rarely.

5. 5.

   Redux in 2026.

   React Query handles server state. Zustand handles the tiny slice of client state you actually have. Redux was a reasonable answer in 2017 to problems the ecosystem has since solved better. If we inherit a codebase with Redux, we don't rip it out — but we don't add to it either.

Every engagement is scoped to a fixed price before kickoff. Scope changes get re-quoted before they happen, not after.

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