A Shopify Plus and DTC agency for Seattle outdoor, coffee, wellness, and Amazon-first brands diversifying to Shopify. Remote-first, Pacific Time, same-day response Mon-Fri 9-6 PT.
Digital Heroes is a remote-first Shopify Plus partner for Seattle and Pacific Northwest brands — our staffed HQs are New York and Delhi, not Seattle, and we will not pretend otherwise. What we know cold is the Seattle commerce context, shaped by Amazon's presence: outdoor and technical apparel, specialty coffee, sustainability-forward wellness, and the uniquely-Seattle pattern of Amazon-first brands that hit $2M-$10M and realize margin compression and missing first-party data make Amazon-only unsustainable, so Shopify Plus becomes the diversification channel. We run Pacific Time, Monday through Friday 9 AM to 6 PM PT, with same-day response, and we fly in for kickoff, launch week, and quarterly reviews across Seattle and the Eastside.
The Seattle DTC landscape centers on outdoor, coffee, wellness, consumer tech, and Amazon-diversifying brands — a mix unlike any other US metro. We deploy the Shopify Admin API for SKU import and Amazon-to-Shopify catalog moves, and Klaviyo for the first-party retention layer Amazon never gives the brand.
PNW outdoor-gear brands, technical apparel, hiking and climbing equipment. Seattle's proximity to the Cascades and Olympics makes this category native. Spec-heavy PDPs (fabric technology, waterproof ratings, temperature ranges), sizing complexity (technical apparel has more fit dimensions than fashion), and performance-focused merchandising that matches how REI shoppers read product pages.
Seattle specialty coffee roasters and tea subscription brands inherit the Starbucks cultural legacy plus third-wave coffee innovation. Weekly-shipment subscriptions on Recharge, grind-option customization, origin-story PDP content, and subscriber-portal customization matter more here than in most categories.
PNW natural-products brands, supplements, skincare with sustainability-forward positioning. B Corp certification, carbon-neutral shipping commitments, and ingredient-sourcing stories as first-class PDP content. Overlap with our wellness ecommerce build for Seattle brands.
Seattle-unique. Amazon-first sellers that grow to $2M-$10M annual Amazon revenue realize the margin compression (Amazon fees 15-30% of revenue) and lack of first-party customer data make Amazon-only strategies unsustainable. Shopify Plus becomes the diversification channel. We move SKU catalogs, build the first-party brand storefront, establish Klaviyo flows for first-party retention, and run the Amazon+Shopify hybrid long-term — see our Shopify Plus agency for Seattle brands.
Seattle consumer-tech brands across audio, wearables, and smart home. Overlap with SF consumer-tech patterns but with a more outdoor/ruggedized angle: waterproof specs, trail-rated battery claims, adventure-durable marketing. Our consumer-electronics build for Seattle brands handles the spec-table + RMA + warranty-retention stack.
Seattle clients come from an engineering-heavy culture — Amazon and Microsoft alumni are common — and expect engineering-grade process. We default to GitHub pull requests with thorough descriptions, CI-green-before-merge, Linear or GitHub Projects for issue tracking, and Loom videos for complex reviews instead of meetings. Async Slack, weekly Zoom standups.
We do not maintain a Seattle office, and we will not invent one — our staffed HQs are New York and Delhi. Pacific Time coverage runs Monday through Friday 9 AM to 6 PM PT with same-day response; emergency coverage is 24/7 across our Delhi and Sydney offices, with launch-night staffing for product launches, holiday sales, or major migrations.
When in-person matters — kickoff, launch week, a quarterly strategy session — we fly into Seattle, and that travel is built into the engagement scope. Sessions run across Downtown Seattle, South Lake Union, Capitol Hill, Ballard, Fremont, plus Bellevue, Redmond, Kirkland, and Mercer Island on the Eastside by arrangement. Reach the team at +1 (646) 847 1584 or book a 30-minute Seattle call.
Every Seattle engagement — new build, Amazon-to-Shopify diversification, replatform, or retainer — runs the same five phases on an engineering-grade rhythm. We fly in for the kickoff and launch week; the build runs remote on a weekly PT-time cadence.
We fly in for the kickoff at your office. Brief, KPIs, Amazon-catalog + spec + 3PL audit, repo + CI access, PNW market positioning.
Wireframes, spec-table + sizing UX, PDP + checkout comps, subscriber-portal flows, prototype. Weekly PT-time review calls.
Liquid + JS, Amazon-catalog import, spec-table systems, Klaviyo first-party flows, Recharge subscriptions, Core Web Vitals pass.
We fly back in for launch week. QA matrix, staging sign-off, DNS cutover, launch promo to re-engage Amazon customers on the new DTC channel.
A/B tests, first-party retention growth, AOV + subscription lifts, monthly review. Quarterly in-person strategy in Seattle for retainers.
We scope Seattle engagements into four shapes before any contract — Shopify Plus new build, Amazon-to-Shopify diversification, replatform, and PNW retainer — so the brand picks the shape matching its stage. A scoped, fixed-price quote follows the discovery call within 48 hours.
Shopify Plus new build runs 12-16 weeks for Seattle DTC brands at $2M to $30M revenue. Outdoor-apparel and consumer-tech builds need additional spec-table and compatibility-matrix engineering beyond the default theme.
Amazon-to-Shopify diversification runs 10-14 weeks — moves Amazon-first brands onto Shopify Plus without abandoning Amazon. SKU export, Shopify catalog import with product-metadata mapping, first-party brand storefront, Klaviyo flows for first-party retention, launch-week promo to re-engage Amazon customers. Uniquely Seattle work.
Replatform to Shopify Plus runs 14-18 weeks for Seattle brands off Magento, BigCommerce, WooCommerce, or a legacy custom cart — URL-redirect preservation, customer-data migration, subscription continuity for coffee and wellness brands. Seattle replatforms often include Amazon-listing migration as an adjacent work stream. See our Shopify migration for Seattle brands.
PNW retainer is an ongoing monthly engagement for Seattle brands above $5M revenue running both DTC and Amazon channels with a continuous roadmap — a dedicated pod on PT-overlap rhythm, quarterly in-person in Seattle.
Real reviews from real clients on a third-party platform we do not control. Verified credentials: Shopify Premier Partner, Upwork Top Rated Plus, DUNS 650878346, UN Global Marketplace Tier 1.
the kind of operator we work with in Seattle
Most operators we work with in Seattle are outdoor-gear and technical-apparel founders needing spec-grade PDPs, specialty coffee or wellness brands on weekly subscription, or Amazon-first sellers at $2M-$10M diversifying onto Shopify Plus for first-party customer data. Not a testimonial — a description of who typically books a call from this page.
"We are not a Seattle agency. We are the Shopify Plus partner PNW outdoor and Amazon-diversifying brands choose for the engineering — remote-first from NY and Delhi, Pacific Time, on a plane when a launch demands it."
The questions PNW operators ask most before booking: whether we are really in Seattle, how the PT overlap works, what scope fits their stage, who we work with, whether we come in person, and how fast we turn a scoped quote.
No, and we will not invent one. Digital Heroes is a remote-first agency with staffed HQs in New York and Delhi (plus satellite offices in London, Sydney, and Lucknow). We work with Seattle brands on Pacific Time, Monday through Friday, with same-day Slack response during overlap, and we fly into Seattle for kickoff, launch week, and quarterly reviews. The honest version: a remote Shopify Plus partner that knows the PNW outdoor and Amazon-diversification market, not a local Seattle shop.
We run Pacific Time for Seattle clients, Monday through Friday 9 AM to 6 PM PT, with same-day Slack response inside those hours and async-acceptable overnight for deep-work tasks. Production emergencies are covered 24/7 by our Delhi and Sydney offices, so a late message from a Seattle founder gets picked up within 1-2 hours. We staff launch-night coverage explicitly for product launches and Plus migrations.
Four shapes. A Seattle Shopify Plus new build runs 12-16 weeks. An Amazon-to-Shopify diversification runs 10-14 weeks. A replatform off Magento, BigCommerce, or a custom cart runs 14-18 weeks. A PNW retainer covers monthly senior engineering capacity. We scope the shape and return a fixed-price quote within 48 hours of the discovery call — no published price tiers because scope drives cost, and outdoor + consumer-tech builds carry more spec-table work than typical DTC.
Our typical Seattle fit is operator-led brands above $50K monthly revenue with engineering-grade process expectations — outdoor and technical-apparel brands, specialty coffee and wellness on subscription, consumer-tech hardware, and Amazon-first sellers diversifying onto Shopify Plus. We work across Shopify Plus, custom web platforms, mobile apps, and brand identity. We are wrong for pre-revenue concepts that have not validated product-market fit, and we will say so on the discovery call.
Yes — we fly into Seattle for kickoff and launch week on builds, and retainers add quarterly in-person strategy sessions in Seattle. That travel sits inside the project budget on the original quote, never as a surprise line item. Sessions run at your office or across Downtown, South Lake Union, Capitol Hill, Ballard, plus Bellevue, Redmond, and Kirkland on the Eastside by arrangement.
A 30-minute discovery call books typically within a week of first contact. A written scope plus fixed-price quote returns within 48 hours of that call. For Amazon-to-Shopify diversification or replatforms we layer a 5 to 7 business-day technical-discovery phase before the quote becomes binding, because the catalog-migration and integration surface drives timeline more than visible design does.
Same-day response Mon-Fri 9-6 PT. We fly into Seattle for kickoff and launch. Scoped quote within 48 hours.
No sales pitch · we'll tell you honestly if Seattle isn't the right fit · scoped quote inside 48 hours
We build for the operator-led brands that define Seattle's commerce — names like Girlfriend Collective, Kari Gran Skin Care, indi chocolate and Edera — founder-run businesses that outgrew their templates and needed real engineering.
Independent Seattle businesses cited as market context — not Digital Heroes clients.
We work remotely with Seattle brands across the metro, from our New York HQ team with daily 9–1 ET overlap. Coverage spans Capitol Hill, Ballard, Fremont, Belltown, South Lake Union, Queen Anne, Pioneer Square and U District, across zip codes 98101, 98102, 98103, 98104, 98105, 98107, 98109, 98115, 98119, 98121.
Senior Brand Identity Designer · New-york · 5 posts on the site
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