Technical SEO, content depth, and AI-citation visibility across Shopify, WordPress, and custom platforms. We do not sell rankings; we ship the work that earns them.
Most ecommerce SEO agencies sell decks of keyword research and "ranking improvements" without doing the engineering work that actually moves the needle. We are an engineering-led agency that ships the four pillars of modern SEO: technical SEO (crawlability, Core Web Vitals, schema), on-page SEO (title + meta + heading discipline, internal linking), content + topical authority (hub + cluster architecture, named-author E-E-A-T, source-backed claims), and AI-search visibility (answer capsules, Speakable schema, AI-crawler access). We work on Shopify, WordPress, and custom platforms. We do not promise rankings; we ship the work that earns them.
Skipping any of the four breaks the others. Technical SEO without content earns no rankings; content without technical SEO does not get indexed; both without AI-search visibility miss the 30-50% of search traffic now flowing through Google AIO, ChatGPT, Perplexity, and Claude.
Crawlability + indexation + Core Web Vitals + schema + hreflang + sitemap architecture + canonical discipline. The plumbing that makes content findable in the first place.
Title + meta + heading distribution, internal linking architecture, anchor-text discipline, page-experience signals. The per-page work that converts crawl into ranking.
Hub + cluster architecture, named-author E-E-A-T signals, source-backed claims. The depth that earns rankings on the long-tail and the trust that survives Helpful Content System updates.
Answer-capsule format, Speakable schema, AI-crawler access, citation magnet design. The newest pillar — the work that gets your brand cited by Google AIO, ChatGPT, Perplexity, and Claude search.
Four engagement shapes scope cleanly. The 2-week audit (refundable against any follow-on), migration SEO (the highest-stakes window in any replatform), the 6-month topical authority build, and the monthly retainer. Most clients start with the audit.
| engagement | scope | timeline | best for |
|---|---|---|---|
| SEO Audit | Technical + content + AI-citation audit, written deliverable | 2 weeks | First diagnostic, pre-engagement |
| Migration SEO | Pre + post 301 strategy, redirect QA, 90-day recovery monitoring | 12-16 weeks | Replatforming projects (Magento → Shopify, etc.) |
| Topical Authority Build | Hub + cluster content, internal linking, schema deployment | 6 months | Brands building content moat |
| SEO Retainer | Monthly technical + content + AI-citation work | 3-month min, ongoing | Established stores wanting compounding gains |
Most engagements start with the audit (the cheapest way to scope what comes next) or with migration SEO (the highest-stakes window where one redirect mistake can lose 30-60% of organic traffic). See our Shopify migration service for the migration-SEO methodology.
SEO work is not platform-agnostic. Shopify and Shopify Plus need Liquid-level schema and theme-tag discipline. WordPress needs Yoast / Rank Math + ACF schema templates. Custom Next.js / Hydrogen sites need hand-rolled SSG schema. We ship the platform-specific work, not a one-size playbook.
Liquid-level schema deployment, theme.liquid header tag discipline, Shopify Markets multi-region SEO, robots.txt overrides via robots.txt.liquid. See our Shopify SEO breakdown.
Yoast / Rank Math configuration, ACF schema templates, WP-CLI bulk operations, Cloudflare APO + R2 image optimization. See our WordPress development service.
SSG / ISR for indexability, edge-side schema, hand-rolled hreflang + canonical, Vercel / Cloudflare deployment SEO discipline.
Catalog SEO at scale (10K+ SKU sites), Adobe Commerce schema deployment, BigCommerce Stencil theme SEO. Most engagements end in a Shopify Plus migration recommendation.
Google AI Overviews, ChatGPT search, Perplexity, Claude search, and Gemini are now answering questions that used to send traffic to your site. The question is no longer "do I rank for this keyword" but "does the AI cite me when answering this question." Three distinct work streams:
Per Search Engine Land's analysis of ~8K AI citations, 72% of ChatGPT-cited posts use answer-capsule format: H2 phrased as a question + 30-60 word self-contained capsule paragraph + expanded explanation. We restructure existing pages so ≥60% of H2s have capsules, then wire SpeakableSpecification schema to the capsule selectors.
Cloudflare default-blocks AI crawlers on new domains since July 2025. Many sites are silently invisible to GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot. We audit robots.txt + Cloudflare Bot Rules + WAF deny lists, then explicitly allowlist the training and retrieval crawlers.
Industry data: pages with credible inline sources see up to 115% more AI visibility. We restructure flagship pages to hit 1 outbound citation per ~150 body words across four credibility buckets (university research, official documentation, industry reports, recent data) — this is the single highest-impact AI-citation move.
The two-column fit check below names the brands we work well with and the ones we are wrong for. Saying no to a poor fit is faster than discovering it three months in.
The questions ecommerce operators ask most before booking an SEO audit: pricing, timeline, link building, AI search vs traditional SEO, when to DIY vs hire, and whether anyone can guarantee rankings.
Honest market ranges in 2026: an SEO audit runs $3,000-$12,000 (one-time). Migration SEO for a Shopify Plus replatform runs $15,000-$60,000. A monthly retainer for a $1M-$10M store typically runs $3,000-$15,000/mo. Topical authority builds (hub + cluster content) run $25,000-$80,000 over 6 months. Cheaper offshore quotes ($500-$1,500/mo) usually skip the engineering work that actually moves rankings; the cheapest quote is rarely the lowest total cost.
Technical SEO fixes show in 2-8 weeks (indexation gains, Core Web Vitals improvements, schema-driven rich-results impressions). On-page work shows in 4-12 weeks (title + meta updates flowing through SERP). Content + topical authority shows in 4-9 months as new pages accumulate authority. AI-citation visibility shows in 6-12 weeks once schema + answer capsules are deployed and the AI crawlers re-index. Anyone promising 30-day results is either selling traffic from a different source or making a promise they cannot keep.
We do earned link work — guest posts on industry-relevant publications (Shopify Partners blog, Klaviyo blog, Recharge blog), digital PR around real client case studies, and editorial outreach for content the audience genuinely wants. We do not do paid link networks, PBNs, link-exchange schemes, or anything that violates Google's spam policies. Cheap link-buying is the fastest way to a manual action; we will not do it.
Traditional SEO optimizes for blue-link rankings on Google + Bing. AI-search optimization (sometimes called GEO — Generative Engine Optimization) optimizes for being cited as a source by AI engines (Google AI Overviews, ChatGPT search, Perplexity, Claude search, Gemini). The two share the same foundation (technical SEO, schema, content depth) but diverge on the surface. AI-search wants answer capsules, source-backed claims, named-author E-E-A-T, and explicit AI-crawler access. Pages that win AI citations almost always also win traditional rankings; the reverse is increasingly less true.
DIY SEO works for stores under $250K revenue with a founder who has 8-12 hours/week to invest in learning and execution. Tools like Yoast, Rank Math, Ahrefs, and Search Console make the basics accessible. Above $500K revenue the opportunity cost of founder time crosses agency cost; above $2M revenue the technical depth required (Core Web Vitals optimization, schema deployment at scale, AI-search restructuring) usually requires specialist engineering. The honest middle path: do the on-page basics yourself, hire an agency for technical + content depth + migration windows.
No, and any agency that does is lying. Google explicitly warns against ranking guarantees in its SEO Starter Guide — rankings depend on hundreds of factors including competitor activity, algorithm updates, and your own content velocity. What we can guarantee: we ship the work that earns rankings, we measure the right metrics (impressions, clicks, position, AI citations), we report honestly on what is working and what is not, and we tell you when to stop spending on something that is not paying back.
2-week diagnostic across all four pillars. Written deliverable, prioritized fixes, and an honest "what to do first" recommendation. Most audits surface 10-30 fixes the team can ship internally; we are happy when you only hire us for the parts you cannot.
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