week 1
Discovery in Manhattan
On-site workshop at your office or our SoHo HQ. Brand, audience, IA, competitor audit, design direction. Half day minimum; two days for flagship projects.
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§ · web design · new york
Web design agency, New York.
A design-led web agency for NYC fashion-editorial, financial-services, and media brands. Editorial aesthetic, Core Web Vitals green on launch, WCAG 2.2 AA. SoHo HQ, Eastern Time, same-day Mon-Fri 9-6 ET.
Editorial standard, NYC audience.
NYC web-design briefs split between fashion-editorial brands (the Hearst and Condé Nast graduate aesthetic), financial-services and fintech landing pages, and emerging media properties — an audience that reads The New Yorker, sees Bloomberg terminals daily, and has been desensitized to DTC ad creative since 2015. The design bar is the highest in the US. Our NYC work leans editorial by default: real typography, restraint on motion, magazine-grade photography, on a non-negotiable Core Web Vitals and WCAG 2.2 AA floor. We design from our SoHo HQ with in-person Manhattan discovery. For the broader NYC context, see our main New York agency page.
in short
- NYC web design works to an editorial standard — real typography, restraint on motion, magazine-grade photography.
- Built for the three NYC web briefs: fashion-editorial, financial-services and fintech, and emerging media properties.
- Core Web Vitals and WCAG 2.2 AA are a non-negotiable floor; visual ambition lives on top, never instead of it.
- Cadence: in-person SoHo discovery week 1, on-screen direction review, weekly Friday ET demos, Tuesday launch.
- SEO preservation is a 3-phase plan (pre-audit, verbatim-forward + 301 map, 90-day rank monitoring) against the 30-60% drop.
Eastern Time. The same clock as our New York HQ.
New York runs on Eastern Time (ET) — the same clock as our SoHo HQ, where this work is run from. A full working-day overlap, with in-person sessions available. The clock below shows the working window we share.
Four brand archetypes. One design bar.
Four NYC archetypes drive the work: SoHo and DUMBO DTC fashion outgrowing starter Shopify themes, dual-channel beauty serving Sephora-plus-DTC, financial-services and B2B SaaS in Flatiron and Hudson Square that has to read credible to a Series B investor, and hospitality and media needing brochure-plus-booking sites. All four hold one editorial bar.
DTC fashion and apparel in SoHo and DUMBO. Brands raised on the Glossier and Everlane editorial era, now outgrowing Shopify's starter themes. Custom theme work that matches brand-book rigor without losing Shopify admin speed. Photography-forward PDP, strong lookbook sections, press-coverage surfaces. See our web design for New York brands.
Financial-services and B2B SaaS in Flatiron, Hudson Square, Midtown. Marketing sites where the design has to look credible to a Series B investor or a Fortune 500 procurement lead. Readable, typographically serious, no illustrations of smiling people at laptops — a SoFi-or-Ramp-tier polish.
Beauty and wellness spanning DTC and retail. Brands operating in both Sephora and direct channels. The site serves retail buyers checking the store locator plus DTC customers navigating subscription. Dual-flow navigation without clutter.
Hospitality, lifestyle, and media. Hotels, restaurants, wellness studios, private clubs, and emerging media properties — sites that need brochure content plus a booking or membership flow. Editorial photography, often client-supplied; we design typography and layout that does not compete with the imagery.
In-person discovery. Weekly demos.
A NYC web-design engagement runs a fixed cadence: week 1 on-site SoHo discovery, weeks 2-4 three on-screen design directions refined into a system, weeks 5-10 build with a working demo every Friday ET, weeks 11-14 a Tuesday launch plus a 90-day CWV-and-rank recovery report.
weeks 2-4
Direction + system
Three design directions for the homepage and one interior template. Reviewed on-screen together (never a PDF sent to inbox); the chosen direction is refined into the design system.
weeks 5-10
Build with weekly demos
Every Friday ET: a working demo of real code in a real environment. Response SLA: same-day for review questions Mon-Fri 9-6 ET.
weeks 11-14
Launch + 90-day recovery
Tuesday ET launch (never Friday). Rank and CWV monitored daily for two weeks, weekly after. A day-90 written recovery report closes the project or transitions to retainer.
No ranking left on the table.
A NYC redesign protects against the 30 to 60 percent post-redesign traffic drop most agencies cause, with a three-phase plan.
Phase 1: pre-audit. Full Google Search Console URL inventory, top-500 keyword ranking export, and on-page audit of every ranking page before any design work starts.
Phase 2: forward + map. During build, every ranking URL carries its title tag, meta description, and H1 forward verbatim; a 301-redirect map is built for every changed URL; a CWV budget is enforced so launch-day performance clears Google's ranking threshold. We validate against PageSpeed Insights and a WCAG audit, both green before launch.
Phase 3: monitor. Daily rank monitoring for 90 days post-launch plus a written recovery report at day 90. NYC fashion brands frequently time launches around the New York Fashion Week calendar; we plan the cutover around it. Reach the team at +1 (646) 847 1584 or book a 30-minute NYC design call.
a New York design pitch
"NYC brands ship to the most design-literate audience in the country. The work has to clear an editorial bar and a Core Web Vitals bar at once — ambition on top of a floor, never instead of it."
— Prasun Anand, CEO & Founder
9
years
2K
brands
55+
countries
SoHo
US HQ, Manhattan · same-day ET response
accredited & verified
§ FAQ · questions
Five answers on NYC web design.
Do you have a team in New York?
Yes — New York is our US HQ. We staff senior designers and engineers on Eastern Time, with discovery workshops on-site in SoHo, Flatiron, or DUMBO depending on your office, and quarterly in-person design reviews for retainer clients. Build and iteration run remote with weekly recorded walkthroughs. Response SLAs are Mon-Fri 9-6 ET, same-day for emergencies.
What New York brand categories do you specialize in?
Four categories: fashion and apparel DTC rebuilding from Squarespace or early Shopify; financial-services and B2B SaaS in the Flatiron and Midtown corridor needing investor-credible marketing sites; beauty and wellness operating at the Sephora and Ulta retail tier alongside DTC; and hospitality, lifestyle, and media needing brochure-plus-booking sites with strong editorial photography. All four share one requirement: design that matches NYC media's editorial standard without sacrificing Core Web Vitals or accessibility.
How do you handle SEO preservation for a New York brand redesign?
A three-phase plan that protects against the 30 to 60 percent post-redesign traffic drop most agencies cause. Phase one: full Search Console URL inventory, top-500 ranking export, and on-page audit before any design work. Phase two: every ranking URL carries title, meta, and H1 forward verbatim, a 301 map for every changed URL, and a CWV budget enforced for launch day. Phase three: daily rank monitoring for 90 days plus a written recovery report at day 90.
How does New York pricing compare to regional agencies?
Consistent with mid-market NYC design agencies — competitive against Manhattan boutiques (the Gin Lane, Ueno, Red Antler archetype) and below the top enterprise agencies (Huge, R/GA). Full redesigns scope to requirements rather than a rate card, and every quote is built against a written requirements document with a change-request process. We do not publish price tiers because IA complexity, custom theme work, and SEO-preservation scope move the number.
Can we meet in person in New York?
Yes. Discovery workshops are typically on-site in Manhattan — your office or our SoHo HQ. We also run quarterly in-person design-review sessions for retainer clients. Most week-to-week work happens via weekly recorded demos plus Slack; same-ET working hours keep the cadence tight without unnecessary meetings.
Book a 30-minute NYC design call.
Eastern Time hours, in-person Manhattan discovery from our SoHo HQ, editorial design on a CWV-and-WCAG floor. Scoped quote within 48 hours.
No sales pitch · we'll tell you honestly if a refresh beats a full redesign · scoped quote inside 48 hours
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